PHOENIX (By Jon Garrido) October 20, 2008 ― A development concept to use La Playa del Sol extending from 19th Avenue to 19th Street (City of Phoenix District 8) to develop a series of lakes to form beaches as found along the Mexican Riviera to build hotel resorts, golf courses, casinos, entertainment centers, specialty retail shops and boutiques, mercado, open market plaza, culture and arts center, non profit service centers, commercial offices, single family houses, condominiums, and affordable housing in master planned communities.

The architectural design theme would be a Mexican theme similar to San Antonio’s River Walk. Water fountains would be found through out. There is a need for a Hispanic Cultural Center in Phoenix and this could be the primary focal point of this Mexican theme development. La Playa del Sol Mexican Village would duplicate the atmosphere, theme, lifestyle and tourist ambiance found in Mexico. Many Americans have retired to Mexico's small villages and towns but with the escalating drug war in Mexico, Phoenix La Playa del Sol (Rio Salado) would be secure, inviting and be much closer for visiting tourists from all parts of the United States.

With the high cost of fuel, airplane traffic to Mexico is being drastically curtained. This is an opportunity for Phoenix to replace traffic to Mexican resorts by promoting Mexican resort type developments on the banks of La Playa del Sol.

The major attraction would be a signature spectacular show each evening when the Phoenix ignites both nest and bird burn fiercely and are reduced to ashes, from which a new, young phoenix arises being re-born erupting from La Playa del Sol.

A monorail system connects all La Playa del Sol hotel resorts with the Phoenix Convention Center.